HOW MUCH TIME AND MONEY ARE YOU WILLING TO WASTE ON TRAINING

THAT DOESN'T GET YOU PROMOTED?

Here's what Matt has to say:

Marketing has very few standards or rules – it’s not engineering!

This is why certification is so critical.  

The advantage of certification is that it validates your knowledge across a variety of in-demand disciplines. Without certification, the only method of validating knowledge is experience. And we all know that there are many people who have been in a position but had little no experience – even after leaving the position!

This is why companies like Proctor & Gamble only hire OMCA certified marketers. The certification means that they have not only been trained but that they have passed an examination that tests and validates their knowledge across the primary skillset.

But there is still something missing.

Training is good, certification is great, but would you like to be trained and evaluated through real-world activities rather than a multiple-choice test?  I don’t know about you, but I hate tests – especially multiple-choice tests. And in the corporate world, in marketing, when do we ever take tests??

I’ve seen too many good marketers that may have only focused in one area and then got passed over for promotion because they didn’t have the knowledge or skills to move up to management. They needed to know the entire digital marketing spectrum to get that promotion!

When I view most job postings, they are asking for experience across every area of digital marketing. 

How can you confidently apply for that job and say, “I can do that!” 

Certification is how.

Today, I’m going to show you exactly how I help people like you get promoted, HIRED, and MAKE MORE MONEY (while becoming a digital marketing leader). 

But first, let's chat about why digital marketing is in such high demand right now.

Here are the Top 10 in-demand marketing skills based on LinkedIn job postings:

Top Marketing Skills In Demand

1. Writing Press Releases

2. HTML

3. Web Analytics

4. Sales Promotion

5. Administrative Assistance

6. Digital Marketing

7. Adobe Acrobat

8. Retail Sales

9. Google Analytics

10. Content Management Systems

Skills with Fastest Growing Demand

1. Instagram Marketing

2. Content Marketing

3. Creative Problem Solving

4. Brand Awareness

5. Branding

6. Hootsuite

7. Adobe Premiere

8. Marketing Automation

9. Customer Experience

10. Facebook Marketing

Greatest Skills Gaps Compared to Demand

1. Digital Strategy

2. Analytics

3. Link Building

4. Search Advertising

5. Off-Page SEO

See something in common?  It's 95% DIGITAL MARKETING

According to LinkedIn research:

“…search marketing is hot and SEO remains a core focus of marketing strategy, especially as voice search makes inroads into customer habits…

…paid search and search engine marketing are also on the list of top skills employers seek. Being skilled in digital strategy, link-building, and SEO can make you a coveted asset.”

The fact that you are reading this put you in the top .1% of marketers who know that they must distinguish themselves from the pack. 

The time is NOW, right now, to increase your skill set and certify your knowledge. The faster you do this, the further ahead of the pack pf candidates that you will be,

 Because let’s face it. Anyone can call themselves a marketer with just about any kind of experience.  But once you have a certification that proves that you have the knowledge, skills, and expertise to employers, they will be calling you. 

BY the way, marketers who have earned the OMCA certification – earn anywhere between 16%-26% more than their non-certified co-workers.

 Get ahead of the pack and go for it!

NOW, LET'S TALK ABOUT YOU FOR A SECOND.

You’re here and you’ve probably been thinking about registering for a course for a while. You may have already tried one or two, but chances are they weren’t interesting, required to much time, or you didn’t get the results you were after. 

PEOPLE LIKE YOU TAKE CERTIFICATION COURSES FOR THREE MAIN REASONS:

1. You want to make more money.

Let’s be honest, getting promoted and making more money is an amazing feeling.   Marketers who have earned the OMCA certification – earn anywhere between 16%-26% more than their non-certified co-workers.

Get certified. Get noticed. Get more money. That’s a huge upside!

2. You want time flexibility. 

You are probably busy with work trying to get that edge, or scrambling to get access to knowledge that you need to effectively run a campaign, a team, or maybe even the entire department! 

 You don’t have time to watch dozens or hundreds of hours of videos and try to keep all of that knowledge in your head! 

Either way, the only way to complete this course is if you do the work. The course is designed for you to spend the minimal amount of time watching videos, and the rest is performing your own research, developing your findings and presenting them. You can do this alongside your work and get personalized feedback at the same time!

The course is designed to provide the feedback and coaching you need to reinforce your skills and confidence without taking up valuable time that could be spent with friends or family!

3. You want to improve yourself and impact others.

 Not only so you want to be better improve, grow, learn and change, but you are driven to help others do the same. As you develop your skills and grow in the marketing industry, you’ll be a mentor to others. 

There is a real sense of meaning and accomplishment when to teach others skills and pass along wisdom that they would have never learned on their own.

So why is it then, that so many people struggle to find the right digital marketing course?

it's because of the terrible trio:

introducing

This program is for marketers looking to take the next step in their career without wasting time and money.

Digital Marketing: Core Skills is a highly-involved comprehensive program that will guide you through the primary digital marketing disciplines and how they integrate into a single, strategic plan. 

This course is engineered from the ground up to not only increasing your digital marketing skills, but to develop the human skills that are so valuable in the corporate environment. The persuasion, presentation, and personal skills that hiring managers seek, and are your key to promotions and bonuses. 

This program mixes live coaching, value-driven on-demand training, and exceptional community support.

Digital Marketing: Core Skills is not just a course. You won't be left behind with more questions than answers and this program certainly isn't for folks who aren't ready to accelerate their career.

 Enroll today, and you’ll be making an impact tomorrow!

THIS IS WHAT YOU'RE GOING TO WALK AWAY WITH

A digital marketing certification course that:

Here's a little peek of what you can expect once you join:

Initial Coaching Call

Start the course with a 30-minute one-on-one call with Matt. This is to learn more about you, your goals, and how you can use this course to achieve the best results for your career. Talk to someone who's been there and done that and get any last-minute details before starting the course. If you don't think that you've made the right decision after this call, your investment will be refunded. Ask anything you like, get the answers you need, take the action to get you results.

Value: $1,000

The Training Plan

At this stage of the journey, being overloaded with digital marketing knowledge is going to do you more damage than good. You’ve probably watched a ton of how-to videos and seen so many methods that it can sping you in circles for months. This is why the training plan is so powerful. Every piece of content inside (which you get access to as soon as we start) is designed purely to help you put everything in perspective and develop each skill sequentially and in context with the previous lessons. There is no fluff.  

Oh, and you get access for an entire year

Value $2,999

But the real secret to success here is how you use The Training Plan. You see, you're not just expected to watch the content (that won't get you anywhere). You're expected to DO the content. And in Digital Marketing: Core Skills, we use a signature process I've developed called "A.R.C.S." to help you get the most out of the trainings:

A – Awareness.  Watch the introductory video content one module at a time. 

R – Relate the instruction into your assignments to the best of your ability – really try. allows learners to use different methods to pursue their work and allowing choices in how they organize it.

C – Critique your work by submitting it for feedback and review. It’s a gentle critique, as it is all designed to make you look great! 

S – Synthesize what you've learned based on the feedback you receive & see a direct impact in your work.

Then, move onto the next module & repeat the steps. If you follow the ARCS process the entire way through the program, you'll have the absolute best training experience + an immediate impact in your job and work. Far better than you ever expected.

Course Resources & Toolkit

From recommended podcasts, authors and email lists that will build your knowledge network to templates, tools, and helps to make you more efficient, you’ll find everything you need inside the resources pages. Yes, you get access to this for an entire year as well!

Value: $2499

Private Community 

(1 Year Access)

The  real value of Digital Marketing: Core Skills is in the community we're  creating. Over the next year, you'll be surrounded by and supported by marketers just like you. Everyone growing, learning and  cheering each other on. We celebrate a lot ... and I mean a lot!  Every win is a huge success for us, no matter how big or small. Just wait for that first promotion or recognition and it's going to feel  like a New-Year's-Eve-Birthday-Christmas party. Aside from the  encouragement, we'll also keep you accountable. With everyone moving in  the same direction, we won't leave you behind. When you get stuck on a  question or need a hand, the Online Course Business Builder community is  where you turn to first. We've got your back, and we always will.    

 Value: $1997

bonus #1: Exclusive access to mini-course content

Every month, Matt or of the experts will create a mini-course to update you on the industry, or present a timely training subject. These are designed to keep you on top of this ever-changing industry and ready to answer the questions that arise in organizations. Be ready to be the expert in your company. 

Of course, you’ll have access to these for the whole year as well!

Value: $1200

BONUS #2: FREE OMCA EXAM Voucher

After successful completion of the course, you’ll get your certificate and a free voucher to sit for the OMCA. This is our gift to your for your hard work, so that you don’t have to spend any more out-of-pocket to get your certification! 

Value: $225

BONUS #3: 45-day FREE ACCESS to SERankings 

SERankings offers an exclusive 45-day access to their SEO Management software for SiteLogic students while they are enrolled in the Digital Marketing Core Skills course.

Value $200

bonus #4: INtroduction to Matt's Network of Brands, agencies and partners

Successful OMCA certification is highlighted in Matt’s network of brands, agencies and partners.  There are many companies that look for OMCA certified marketers, as their knowledge is proven, and they can hit the ground running!

Value: $3,000

total value: $13,120 

what's in the digital marketing core skills training plan?

The Training Plan is jam packed with the essential lessons, tutorials, and resources to help you get the skills you need. There is absolutely no fluff in here. Every module is packed full of the exact steps you need to get certified, get promoted, and fly up that ladder! 

Plus, you'll get to keep your access to all of this content and any updates/new content added for three months!

Pre-Work: Preparing for Success  

It’s important that we start on the same page. I’d like to know more about you, and also show you the expectations for the course  

Module 1: Developing Digital Marketing Strategy

It all starts with a clear plan, communicated across the organization.

In this module, you will:

Module 2: Integrating Your Strategy Through Content Marketing

Content is worthless if it doesn't influence people to action.

In this module, you will:

Module 3: Selecting the Right Social Media Marketing

Not all social media is equal, find the purpose and intent of your audience.

In this module, you will:

Module 4: Applying Digital Marketing Analytics

Analytics is a big black hole to many, but it is also one of the most in-demand skills. This module breaks analytics down into a simple system that gives you a measurement advantage!

In this module, you will:

Module 5: Optimizing Your Website to Increase Search Engine Rankings (SEO)

SEO is the biggest source of visitors with the highest ROI of any marketing channel. It is the centerpiece of marketing, content, and user experience.

In this module, you will:

Module 6: Increasing Conversions Through Paid Search Advertising (PPC)

Paid search advertising is one of the most effective and efficient methods of gaining immediate results, as your ads show to people who are actively looking for you!

In this module, you will:

Module 7: Increasing Loyalty with Email Marketing

Email is the oldest channel, yet is a must-have for any growing business. Email is still the most direct, personal, and effective digital communication. 

In this module, you will:

Module 8: Automating Your Marketing for More Conversions

Marketing automation is the key to modern digital marketing. Through automation, flowcharts, and timing you ca nurture prospects, increase sales and close more deals.

In this module, you will:

Module 9: Making More Money with Conversion Optimization

Conversion optimization is one of the easiest methods to increase your marketing campaign effectiveness. Through tracking and testing landing pages, calls to action, page design, and user experience, you can make an immediate impact by increasing revenue and profitability.

In this module, you will:

If you are thinking about leaving this page and not enrolling in digital marketing: core skills, read this first.

Matt Bailey is a digital marketing expert, creating more than $1 billion in revenue for his clients. Over the past few years, he pivoted his agency to teaching and training others how to do the same for their companies.

From Google, Microsoft, Nationwide, and IBM to the Prime Minister’s office of the United Arab Emirates. From printers to motorcycles to travel, Matt has literally covered every niche you can imagine over the years and every time has seen the same success over and over again.

In fact, if you go look at any of the big names in digital marketing training, you'll probably find his content there. All of the major training companies, LinkedIn Learning, Udacity, Udemy, Simplilearn, Duke University, Purdue University. . . if they offer digital marketing training and the OMCA certification, Matt's probably part of the program.

That's because Matt has a reputation for making the complex simple, understandable, and do-able!

The thing people get wrong about digital marketing training, is they think it is all about the sale. But Matt’s approach is different. In a classroom, the most important material isn’t always “in the book.” It’s the conversations and coaching that come from real interactions and genuine relationships. 

Real learning is from coaching and encouraging people to be their best and helping them get there. It’s about the education that’s between the lines – the politics of marketing and navigating work culture that watching videos doesn’t cover.       

The value of the course isn’t the certification (though that’s important). What makes an impact is how you integrate your knowledge into your corporate culture and get noticed. Those simple, subtle, yet important factors that raise you from average to superstar. 

As he recalls his grandmother’s favorite rebuke, “it’s not what you said, it’s how you said it.” Matt constantly relates that it’s not always the knowledge that gets you promoted, but it is how you manage, present, and persuade that gets you noticed. It’s not the hard skills, it’s the human (soft) skills of how you use them.

It's time to accelerate your career!

30-minute private consultation

12 Months Access to The Training Plan

Stacks of Resources, Templates, and Tools

Bonus: Free Access to Mini-Courses

Bonus: Free OMCA Exam Voucher

Bonus: 45 Days FREE Access to SERanking SEO Tools

Bonus: Exclusive introduction to Matt's network of agencies, brands, and businesses

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Even more results from marketers just like you:

this is what an 87% pass rate on the OMCA Exam looks like..."the highest in the industry"

is there any guarantee that this program will work for me?

Let’s just do some quick maths here. 

  While DM:CS might feel like a big decision for you, here’s how you can expect to make the most of your investment:

Where are you at right now? Where do you want to be?  

OMCA Certified marketers earn between 16-26% more than their non-certified peers.   

If you currently earn $50,000 per year, just a 15% raise is an additional $7,500! 

and you've paid for this course 2x over.

If you currently earn $50,000 per year, and you land a new job with a 20% increase in salary, 

that's an additional $10,000!

But $50K is the low end in the hottest job market ever!

According to Glassdoor, these are the salary ranges for digital marketing jobs - that are hiring right now:

Digital Marketing Analyst: $39K min - $54K Avg. - $70K Max

Digital Marketing Strategist: $48K min - $66K Avg. - $91K Max

Digital Marketing Specialist: $50K min - $65K Avg. - $104K Max

Digital Marketing Manager: $69K min - $92K Avg.  - $132K Max.      

Matt's not selling hopes and dreams here, he's speaking facts, and he's ready to support you the whole way!

i've still got a few questions, Matt...

Will this work for me if I have a really busy schedule?

Yes, you’ll be guided through the whole process so you're not wasting a single minute. Half the battle of doing it on your own is it's hard to know which action is actually effective. Follow the steps to know what you should be doing & when so you're always on track & never overwhelmed.  

Do I have to attend scheduled classes?

 This course is asynchronous.  All of the content is available on-demand.   This means that you work through the course on your own schedule.   

Alright, I'm in? When do we start?

The program is rolling enrollment - so you start immediately! It’s  important that you follow the game plan and pacing of the program so that you can hit those career milestones. 

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